Agence
BDDP & Fils conçoit en Novembre 2006 la première campagne du CRT Paris Ile-de-France qui s'adresse directement aux Londoniens. L’objectif est de convaincre nos voisins d’Outre-Manche que notre capitale et sa région méritent d'être visitées régulièrement.
Une campagne qui a fait la une de la presse en Angleterre et en France.
The Paris and Ile-de-France Regional Tourism Committee communicates directly with the Londoners for the first time.
The objective of the campaign is to show that the French capital is the place to be. A place of cultural frothing, always different, that deserve to be visited regulary.
Outdoor
With the self-derision incarnated in the signature of the campagne " C'EST SO PARIS ", the Paris and Ile-de-France Regional Tourism Committee uses humor to fight the legendary French arrogance.
Internet
On the cestsoparis web site, you can try to get the "Parisian Attitude", by trying to imitate the typicaly french mimics. See you on www.cestsoparis.com
